Retail - Organic



National retailer of certified organic products, a network of more than 150 supermarkets in Italy and 2 in Spain in major cities; in addition, 270 shops associated to small and medium-sized shopping centres. Involved company's Commercial department, Shops Training and Store Staff. More than 1000 users involved


Support the training needs of all the shop's staff, direct and indirect, in all phases of the career path from the induction of the employed to the store to the update on the organic sector's specific issues. Capitalization of the training events content, delivered during events on the entire national territory


The delivered solution was custom made, considering the specific functional, organizational and budget requirements

Added Value

Provide a centralized view of store's staff training process to all involved business actors. Optimization of organizational processes, promotion of human capital and training proposals



A modular Corporate Academy, verticalized on the organization's retail reality, able to manage the information of the staff selection process, the enrolment to the training events delivered in the country and the catalogue of many online courses


Agenda of meetings and conferences; documented lectures; blending of video footage with slides projected during lectures; multimedia production and post-production




Design of the business model of blended training. Definition of the multimedia content format. Efficiency of the production team. Guided path through the implementation of e-learning in the company